Kontera Introduces Mobile Solutions for Related Information and Context-Based Advertising1
Unified Mobile Solutions for iOS and Android Devices Now Available Across 15,000 Publishers
Kontera continues its mission of delivering relevant information to users with the announcement of two new mobile offerings. The first solution is a related content product, and the second is a relevant ad offering for publishers and brand advertisers. The new solutions are powered by the Kontera Synapse Platform, and span the major mobile devices including mobile phones and tablets that run Apple’s iOS or Google’s Android operating systems. Kontera’s mobile solutions are already live across its more than 15,000 publishing partners.
“Our users are fashion conscious and on the go, and Mobile is a strategic area for us in the coming year and for long-term monetization”
“Kontera is using its science and real-time platform, for determining users’ interests and intent, as the foundation for a powerful mobile advertising play,” said John Hadl, CEO of Brand-in-Hand.
Kontera’s new mobile solutions use advanced semantic analysis combined with real-time web-trends and user context analysis to predict consumers’ interests. The new mobile solutions include both related information as well as highly targeted advertising:
- Mobile Related Information – Related links are shown to users whenever they opt to learn more about a specific topic with which they are engaged. Multiple links to related content are returned by Kontera’s Synapse Platform, and the user is able to ‘swipe’ to see more information from across the web. Kontera’s informational links are cleanly and automatically embedded within the publishers’ content, to trigger delivery of specific information and topics that are most relevant to the user.
- Mobile Ads – Ads with relevant offerings are displayed to the user, matching the interest and the intent determined by Kontera’s Synapse Platform. Publishers benefit from a clean advertising format that is unobtrusive, does not require additional “real estate” within an already small screen, and does not get pinched or zoomed off of the screen.
“We are extremely pleased to deliver a comprehensive suite of products across a wide range of mobile devices, which enables us to serve our customers in more ways,” said Yoav Shaham, CEO of Kontera. “We’ve built the core Kontera Synapse platform as a highly intelligent and scalable foundation. Today’s news shows how quickly we are able to apply this platform to address new market segments.”
Kontera’s real-time Synapse Platform uses sophisticated semantic and web trend analysis to understand and instantly react to user’s intent with relevant information and Ads. With Kontera users find information that is relevant to their interests, publishers increase interaction with their content, and advertisers gain greater targeting precision and brand engagement.
Kontera delivers its capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers, for whom it analyzes more than 3 Billion monthly page-views in real time. The company delivers relevant content and ads to more than 140 million unique users each month.
Kontera’s advertiser solutions provide premier editorial placement within consumers’ topics of interest, as well as unique audience reach opportunities. Brand advertisers see engagement rates toping 30%, and comScore studies show that Kontera’s targeted display ads deliver 5 times the brand lift of traditional banners.
Kontera’s delivery platforms encompass PCs and Mobile devices, including iPhones, iPads, and Android phones. The company works with top brand advertisers such as Toyota, Microsoft, AT&T, Samsung and L’Oreal. Kontera’s Operations, R&D and growth has been recognized by Deloitte Fast 50, Israel. To learn more about Kontera, Kontera’s Related Content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera.