Kontera Continues European Expansion With a Rapid Q2 Buildout of Great Britain Market Presence1
Kontera, the leading provider of In-Text Advertising and Information Solutions, announced today that in the second quarter of 2010 it concluded a significant workforce expansion at its UK offices.
“In the past two years we’ve rapidly grown our US business and have demonstrated leadership and scale. Expansion into the European market is the natural next step, given the more than 140MM monthly unique users that we represent,” said Kontera CEO Yoav Shaham. “Throughout the second quarter of 2010 we rapidly expanded the Kontera UK team to meet the brand, agency and publisher demand that we are seeing.”
“We are glad to see Kontera expanding in the UK,” said Robin O’Neill, head of trading for GroupM London. “Globally, in-text advertising has proven to be very effective for many client briefs, and we are excited to see Kontera’s commitment to the UK market.”
In the past two quarters European demand has sharply increased for Kontera’s brand-engagement solutions and for the company’s ability to deliver a large audience of highly qualified in-market consumers. During the second quarter Kontera significantly expanded its agency-facing workforce through the addition of Peter White to lead agency relationships, and through the hiring and on-boarding of multiple account managers to meet market demand.
“The UK agencies, the local UK brands and the global brands have all welcomed us into the market throughout this past year,” added Nitzan Yaniv, Kontera Europe’s Commercial Director. “There is genuine excitement around the audience that we bring, our unique advertiser solutions, and our differentiated technology which invariably delivers superior campaign results and end-user satisfaction.”
Kontera’s publisher network already operates at significant scale within the European market. In addition, the company’s solutions analyze web pages and display advertising in all major European languages. Kontera’s European headquarters are located at 31–35 Kirby Street, London.
Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 140 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Kontera was founded in 2003 and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta, London and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com .