SundaySky Reports Early Customer Success and Cross-Market Adoption of Online Video Solution1
Dynamic Online Video Generation Company will Demonstrate its Solution at the Shop.org 2010 Annual Summit at Booth #100
SundaySky, a company that provides e-businesses with dynamically generated videos, today announced that it has seen significant cross-market traction and overall adoption of its solution which improves conversion rates to product sale, increases site ranking and has a dramatic impact on search engine optimization. On average, 70 percent of viewers watch SundaySky videos all the way through, resulting in conversion rates and ROI well exceeding industry expectations.As video becomes a “must” for e-commerce companies, most still hesitate to invest significant time, money and resources in traditional video generation solutions that are resource intensive, costly and outdated as soon as they are published. SundaySky eliminates these concerns with a cost-effective platform that creates a limitless number of product videos that are always up to date, fully interactive and distributable to all online marketing channels and mobile platforms. The solution ensures that customer videos map directly to existing content assets from the website.
SundaySky has seen significant market traction with e-commerce companies and platforms, such as Universal and OTTO, leading European e-commerce companies; Delivery Agent, Inc., an online commerce technology platform that manages web properties and online stores for more than 200 major media companies, including The History Channel and The Discovery Channel; Footwear, etc., a leading online provider of top-quality comfort shoes for men, women and children; Moxsie, Inc., an online provider of independent designer clothing, jewelry, shoes and more; Gemvara, an online provider of customizable designer gemstone jewelry; and Hanley-Wood, the number one North American media company serving the residential and commercial construction industry.
Additionally, SundaySky has signed customers with transactional sites in the real estate and travel industries such as Grand Circle Tours/Overseas Adventure Travel, providers of international vacations packages that deliver high-impact, cultural experiences to Americans ages 50 and over, and Sawbuck Realty, an online real estate broker that combines an industry-leading Web site with an award-winning, consumer-friendly business model.
“We are the first real estate company to have dynamic videos on our site, and the results for the overall business have exceeded our expectations,” said Guy Wolcott, CEO of Sawbuck Realty. “We give a lot of credit to SundaySky for making the time to learn our market and how to best meet our needs.”
SundaySky’s platform leverages existing website assets, which eliminates the need for customers to maintain the videos. Other benefits include increased customer engagement with fully interactive and compelling calls to action.
“SundaySky is the first company to automatically generate dynamic online videos with real customers, deployments and results,” said Mitch Praver, president of SundaySky. “We are helping companies in e-commerce realize their online video potential, catapulting them ahead of their competitors with a more personalized, interactive and effective online presence and improved search engine optimization.”