OpTier Launches Business Events Module1
OpTier, the leader in Business Transaction Management? (BTM) for the enterprise, today announced the launch of its OpTier Business Events module. Built around a Complex Event Processing (CEP) engine, the new module will monitor real-time business transactions and give enterprises the power to make rapid, proactive and well-informed decisions about business critical activities by providing continuous intelligence.
The Business Events module for OpTier BTM monitors real-time business transaction, end-user experience events and third party data from a variety of sources. As scenarios develop that require immediate attention, business rules alert IT and the enterprise to the developing situation.
The module brings together events that impact business transactions, processes, activities and customer experience into one integrated solution. For example, in the event of a bottleneck occurring in a loan application process, banks can immediately understand the number of loans in process, type of loans, the amount of money tied to the loans and application performance in order to resolve the issue before it impacts applicants. By taking such a proactive management approach to events, organizations can mitigate and reduce operational risk.
"OpTier Business Events module is the ideal technology for organizations that want intelligent and more agile ways to sell products and services to customers. Understanding events as they happen enables companies to be more clever and focused in how they engage with customers. A scenario might be mobile geolocation information being used to target shoppers that have a weakness for handbags with targeted discount offers as they approach a branch of their favorite department store," commented Motti Tal, co-founder, OpTier.
"Companies have struggled to tap into the fabric of events happening across the enterprise. This has left CEP engines lacking the data required to make an impact. BTM shines a light on all business activity being captured across applications as business transactions. It’s like a fire hose for CEP, giving it the information it needs to create powerful business advantage," he said.
Information about events can be tailored to be displayed via a role-based dashboard to provide customized alerts and reports that empower decision making. Bringing together relevant data sources through BTM allows companies to spot and act on trends, either in real-time or through historical analysis.
"To date, most IT service management solutions remain heavily operationally focused. OpTier continues to innovate by dynamically linking business and IT service metrics with its new and compelling Business Events module. The new solution supports both business and IT roles with real-time and trending insights into how IT services truly impact business outcomes, as well as how monitored business behaviors can be evaluated within their own contexts. Moreover, OpTier is leveraging a CEP engine that can assimilate both IT and business events, which represents a significant growth opportunity for OpTier," said Dennis Drogseth, VP, EMA. "EMA anticipates strongly positive customer reaction to the new module, especially given OpTier’s firm commitments to deployability and rapid time to value, as well as advanced BSM functionality."