Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate’s Board1
Two of Online Media’s Most Influential Pioneers Embrace the Data Leaders of the New Online Advertising Ecosystem
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry’s most significant players, Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations have joined the company’s Board of Directors.
Both Mr. Freeman and Mr. Nisenholtz have been leaders in the online media space for over a decade and were influential in the development of some of the most important brands in the history of the industry.
Mr. Freeman is currently the Chief Executive Officer of Mediabrands Ventures, where he works across Mediabrands’ business units to build "next generation services" in specialist businesses such as Reprise Media (search/social), Cadreon (audience demand platform), Ansible (mobile marketing), Orion Trading (media barter), Geomentum (hyper-local) and The Emerging Media Lab. Matt is a member of Mediabrands Office of the Chairman reporting directly to IPG’s CEO Michael Roth.
Prior to Mediabrands, Mr. Freeman was CEO of the Betawave Corporation, an early-stage digital media company in which he led a $22.5 million recapitalization and spearheaded the company’s ascent to become the #1 Youth media company. Before Betawave, he founded and served as CEO of Omnicom Group’s Tribal DDB Worldwide. Under his leadership, the agency grew to a global network with 45 offices in 28 countries, and became the first digital agency to be named Global Agency Network of the Year by Advertising Age. He also served on both the board of Directors and the Executive Committee of DDB Group.
Mr. Freeman, a graduate of Dartmouth College and the School of Visual Arts, has been inducted into the American Advertising Federation Hall of Achievement; has served on the board of the Advertising Club and the American Association of Advertising Agencies (4As) and is a member of the Marketing Advisory Board of the Museum of Modern Art (MoMA).
"I am often approached to join the Boards of innovators in the online advertising space. Rarely have I been as intrigued as I have with the opportunity presented at eXelate," said Matt Freeman, CEO of IPG’s Mediabrands Ventures. "They have really nailed the challenge of bringing value to both advertisers and publishers while still managing to enhance consumer privacy options. I look forward to becoming part of the team that will be moving the online advertising industry to a new era."
Mr. Nisenholtz is currently the senior vice president, digital operations for The New York Times Company and is responsible for the strategy development, operations and management of The New York Times Company’s digital properties. Previously, Mr. Nisenholtz was chief executive officer of New York Times Digital from 1999 to 2005 and president of The New York Times Electronic Media Company from 1995 until 1999, where he was the founding leader at NYTimes.com.
Prior to joining The New York Times Company, Mr. Nisenholtz was a director of content strategy for Ameritech Corporation, and also worked at The Ogilvy Group, where he was a senior vice president and member of the operating committee at Ogilvy & Mather Direct. He is a Founder and Executive Committee Member of the Online Publishers Association (OPA), a Board member and Executive Committee Member of the Interactive Advertising Bureau (IAB) and a Board Member of the Ad Council. Mr. Nisenholtz received both bachelors and masters degrees from the University of Pennsylvania.
"I believe that eXelate has really done a great job focusing on the needs of all of the key constituencies in the new media-data marketplace," said Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations. "Whether it is consumers who want to ensure that their data is treated with respect, publishers who need to manage data access or advertisers who demand broad, rich, targeting data, eXelate has addressed all of these needs with their data marketplace and data management solutions. This attention to creating a multifaceted solution that considered everyone’s needs is why I am excited to join the Board."
eXelate CEO, Meir Zohar, underscored the value that the two leaders would bring to the Company and its partners.
"eXelate’s drive is to make a privacy friendly data marketplace that both feeds the targeting needs of advertisers and considers the data management and control demands of top publishers. That is why we have made it imperative to balance the viewpoints of those two valuable constituencies on our Board of Directors. Both Matt and Martin have been visionaries with regard to the development of the online advertising ecosystem which is why I’m excited to have them onboard to help eXelate, our clients and partners drive the growth of more relevant advertising experiences for consumers and better ROI for advertisers."