Kontera’s Strong 4th Quarter Caps Yearlong Acceleration and Rapid Growth1
Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, today announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.
The company’s In-Text technology delivered superior related content for publishers and consumers, while delivering strong advertiser results. Kontera was able to significantly grow from both the publisher and advertiser perspectives. The company’s exclusive In-Text network finished the year with more than 120 Million monthly unique users. Traditional brand advertisers took note of the momentum, and as a result Kontera saw acceleration in brand awareness and brand building campaigns. Kontera’s direct advertiser spending had more than doubled in 2009 compared to 2008.
Kontera’s advanced semantic analysis capabilities and technological advancements propelled the company’s expansion throughout 2009.
Sequoia Capital’s Mike Moritz observed that "Kontera has opened up the vast, uncharted territory of the internet - the detailed content of web pages. Thanks to Kontera’s semantic analysis of contents and meaning of a web page, users can now find information that previously lay buried and advertisements can be positioned with far greater precision. Kontera has shaped and now leads this new market."
Kontera’s technology and ad unit innovations were noted by several advertising industry observers and thought leaders.
Accelerated Adoption by Brand Advertisers:
Throughout the year Kontera was able to increase the number of large brand advertisers that used its solutions for expanding market awareness and brand engagement. The company’s unique creative execution, and ability to attain performance metrics for brand lift campaigns, helped it grow significantly, despite an overall difficult year for advertising.
Traditional Brand advertisers in such verticals as Apparel & Beauty, Consumer Electronics and Telecommunications, and Consumer Packaged Goods increased their spending with Kontera.
Kontera’s consistent ability to meet media planners’ brand campaign objectives was recently noted by expert planner Hollis Thomases, President of WebAdvantage.net. In a recent ClickZ article she noted that "Although every media planner has their bias, some networks and sites we’ve found that tend to consistently step up to the plate are Yahoo, Google, Kontera, Orbitz, About.com, Disney Online, Discovery, iVillage, and WebMD. To them and those like them, we say thank you!"
"I’m very proud that our team was able to deliver consistently strong results and solid growth throughout the year," said Kontera CEO and Cofounder Yoav Shoham.