Carmel Ventures

NEW YORK – February 20, 2007 – OpTier™, the leader in Business Transaction Management™ for the enterprise, and DataSynapse, a global provider of application virtualization software, today announced a technology and business partnership that will allow customers to optimize infrastructure investments, meet stringent SLAs and manage their virtualized environments based on business parameters.

Today’s business is challenged with the ability to cope and adapt to rapidly changing operational demands, while meeting desired service levels. Increased IT agility and efficiency leads to bottom-line success. OpTier’s CoreFirst and DataSynapse GridServer® software provide business context aware monitoring, dynamic provisioning and the re-allocation of resources to make real-time infrastructure a reality.

OpTier has enhanced its flagship CoreFirst solution to track business transactions from an end-user perspective across diverse compute environments and most recently within the DataSynapse GridServer environment to provide visibility and management of distributed tasks that support business policies and activities.

CoreFirst dynamically links business services to IT infrastructure, assuring service delivery and optimizing IT resources. Its unique Business Transaction Management technology – which delivers end-to-end visibility and control of all business transactions, all the time – makes effective Business Service Management a reality. CoreFirst automatically discovers, tracks, monitors and profiles all transactions – across all tiers – to clearly map IT business service topology. This improves collaboration among different stakeholders by providing them with a common transactional context – reducing the cost and time to resolve application and platform performance issues.

DataSynapse GridServer virtualizes enterprise applications and adaptively provisions them across a pool of shared, heterogeneous resources. GridServer provides application service virtualization for compute- and data-intensive applications. By creating a virtualized environment that matches user demand with supply of available system and data resources, GridServer provides an “on-demand” environment that dramatically improves application performance, resiliency and uptime. GridServer provides dynamic scaling for any application service.

“We recognize the added value that CoreFirst brings to our shared clients,” said Rick Moran, senior vice president, business development at DataSynapse. “CoreFirst augments GridServer’s extensive reporting capabilities to allow our clients to monitor transactions end-to-end: before, during and after the computationally intensive work done within a DataSynapse managed environment.”

The partnership leverages synergies between the two company’s offerings, increasing flexibility and efficiency at both the application level and the underlying data center infrastructure. With this joint solution, companies can now dynamically configure applications to make the best use of their infrastructure, meet SLAs and effectively optimize their application environments.

“OpTier is committed to supporting all the key infrastructure tiers within enterprise data centers,” said Motti Tal, executive vice president, marketing and business development at OpTier. “Many of our clients utilize DataSynapse technology as a fundamental component of their execution architecture. Extending the end-to-end business transaction visibility we offer virtualized grid environments was a natural progression of our technology. Together with DataSynapse, we have the ability to deliver the needed intelligence and flexibility for enterprise IT owners to review and optimize their application architectures in real-time from a business service perspective.”

About DataSynapse
DataSynapse, Inc. is a global provider of application virtualization software. The company’s flagship products, GridServer® and FabricServer™, virtualize business-critical applications and adaptively provision them across a real-time infrastructure. DataSynapse helps clients achieve greater agility and improved service levels at radically lower costs. The company is headquartered in New York.

OpTier™ provides software solutions that dynamically link business services to underlying IT infrastructure, assuring service delivery and optimizing IT resources. Its unique Business Transaction Management™ technology – which delivers end-to-end visibility and control of all business transactions – makes effective Business Service Management a reality.

The dependence of Business on IT manifests itself most clearly in the multitude of interactions between customers, employees and partners that occur at any given moment within a company’s IT system. Each interaction represents a single IT-provided function (e.g. printing a report, placing an order, sending a query, etc.) and is referred to as a business transaction. For an enterprise to succeed, it needs to be able to view, and then manage, all such business transactions from both the Business and IT perspectives. While both Business and IT would like to know which services were consumed by whom and how quickly they were delivered, IT is further interested in which components participated in the service delivery and what was the effect on the overall infrastructure.

OpTier solutions address these challenges in production by automatically mapping business services to IT infrastructure. They track and monitor all business transactions – across all tiers, all the time – in order to create and maintain a complete profile of transaction activity in terms of time and resources. OpTier solutions actively identify and isolate performance problems as they develop, and before users can be affected, thus minimizing the cost and time to resolve them. OpTier solutions generate business service intelligence, for more effective testing, capacity planning, provisioning and decision-making. They can further prioritize transaction resource allocation based on business needs, especially under peak loads.

OpTier helps IT assess and improve its business effectiveness as well as optimize its investment in infrastructure and resources. And this is all done on an ongoing basis, without having to correlate events, change application code or use any additional instrumentation. Headquartered in New York, OpTier serves enterprises throughout the US and in Europe. To learn more about OpTier and CoreFirst, email us at \n This email address is being protected from spambots. You need JavaScript enabled to view it. "> This email address is being protected from spambots. You need JavaScript enabled to view it. .