eXelate, the First and Largest Targeting Data Exchange, Joins NAI1
eXelate brings publisher-centric data control and privacy management approach to the industry’s leading trade association NEW YORK, May 13 /PRNewswire/ -- eXelate, the creator of the world’s first and largest exchange for targeting data, today announced that the company has joined the Network Advertising Initiative (NAI), a coalition of leading online advertising companies that have established standards for protecting Web consumer privacy with respect to online adverting practices.
eXelate’s Targeting eXchange is the only targeting data eXchange which enables publishers reaching over 120M UV to not only monetize the full value of their audience data in a privacy-friendly manner, but also gain insight on audience activity and control over data distribution. With the revenue challenges facing leading publishers, combined with the increased government scrutiny on how audience data is handled, eXelate not only enables publishers to create a new revenue stream through eXelate’s data marketplace, it gives them exclusive privacy management tools that exceed industry privacy standards.
"At eXelate, we see our role in the NAI as champions of not only consumer data rights and transparency, but the rights of publishers to fairly benefit from this data as well," said Meir Zohar, CEO and founder, eXelate. "We’re working to ensure that publishers have the tools to monetize their audience data in a way that respects the privacy of web consumers."
"With the growing importance of data exchanges in the online advertising eco-system, we’re pleased to have eXelate commit to NAI’s Code of Conduct," says Director of Operations & Development Jim Campbell. "eXelate will be a valuable participant in the NAI’s efforts to foster meaningful self-regulation across diverse business models for third-party online advertising."
eXelate’s publisher privacy management and data control tools are only available to publisher members of the eXelate targeting exchange. To see eXelate’s privacy tools in action, please visit http://www.exelate.com/new/consumers-optoutpreferencemanager.html.
About the NAI:
The NAI (Network Advertising Initiative) is a coalition of leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards. Its initiatives are piloted by a cooperative of the most significant on line behavioral companies including Akamai, AOL’s Platform-A division, Microsoft’s aQuantive division, Google, Yahoo!, AlmondNet, AudienceScience, BlueKai, MediaSixdegrees, SpecificMEDIA and 24/7 Real Media. As increasingly sophisticated online advertising technologies evolve, the NAI works to enhance consumer confidence through effective self-regulatory practices and user choice. To learn more, visit www.networkadvertising.org.
The eXelate Targeting eXchange is the world’s first and largest marketplace for behavioral targeting data. Through participation on the eXchange, ad networks and agencies (buyers on the eXchange) build an instant behavioral targeting function and optimize their campaign delivery, while targeted publishers (sellers on the eXchange) gain insight on their audience, control over their data distribution, and build a new privacy-friendly income stream. The eXchange includes over 40 top ad networks and dozens of leading publishers who deliver targeting data on nearly 120 million unique users in lucrative verticals including Auto, Travel, Finance, Shopping and Demographic. For more information please visit www.exelate.com.