Nexperience to Provide the GSMAs Mobile Innovation Members with Web Access to Real Mobile Handsets

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The Nexperience Handset Cloud Service Will be Used by the GSMAs Mobile Innovation Members for Testing Mobile Applications and Promoting Innovation in the Mobile Industry TEL AVIV, Israel, February 2

TEL AVIV, Israel, February 2- Nexperience, a leading
provider of remote access and automated solutions for mobile handsets, today
announced that it has partnered with the GSM Association (GSMA) to provide
the GSMA’s Mobile Innovation (MI) members with ten hours of its Handset Cloud
service, free of charge. Using the Nexperience Handset Cloud service, GSMA’s
MI members located anywhere in the world will be able to access, via the
Internet, a comprehensive range of the latest mobile handsets. MI members can
use the Nexperience handsets to develop, test, deploy and monitor their
mobile applications and services. Furthermore, MI members can use the service
to showcase and promote their latest mobile technology innovations to the
mobile ecosystem, end-users and the business community. GSMA project teams
and their partners will also use the Nexperience Handset Cloud service to
test and demonstrate GSMA initiatives. MI members should go to
http://www.mobileinnovation.org for more information and to access the
service.

Nexperience will showcase its Handset Cloud service at the Innovation
Zone, booth 39 at the GSMA’s Mobile World Congress in Barcelona, Spain,
February 16-19, 2009.

"We are delighted that the GSMA’s Mobile Innovation members will be able
to take advantage of Nexperience’s Handset Cloud service" said Alex Sinclair,
CTO of the GSMA. "This service will provide members with the ability to test
new mobile applications and accelerate the roll-out of new innovative
products and services," he added. "The GSMA continues to actively foster
innovation through the Mobile Innovation, a hub for young, small and medium
players to connect with operators and the broader industry, and will work
closely with Nexperience to promote the Handset Cloud service to members of
the programme."

Nexperience enables mobile operators, developers, and content providers
to ensure the quality of their products while significantly reducing
time-to-market, costs and logistical efforts. Through Nexperience’s web-based
user interface users can quickly and easily install their mobile applications
onto a wide range of the latest handsets. Then, the user simply uses the
phone in the same way a real-life user would to verify that the applications
or services work properly and display correctly on the phone. Additionally,
through the service, users can automate standard testing tasks and
collaborate with each other for application performance verification, problem
detection and troubleshooting, as well as to promote their applications to
potential customers.

"We are excited to collaborate with the GSMA and support the goals of the
Mobile Innovation, and we are committed to helping the GSMA and its members
improve the efficiency and productivity of their development lifecycle and
product commercialization processes," said Eran Yaniv, CEO of Nexperience.
"In addition, as part of our ongoing relationship with the GSMA we will
support the latest handsets and technologies as soon as they are released
onto the market, and develop new solutions that will address the MI
community’s needs."

The GSMA is the global trade body for the mobile industry. Spanning 219
countries, the organisation unites more than 750 of the world’s mobile
operators, as well as 200 companies in the broader mobile ecosystem. The
GSMA’s Mobile Innovation encourages breakthrough technology, applications and
services in the mobile industry by bringing together smaller companies
developing innovative mobile products and solutions, with industry investors
from leading venture capital firms and senior figures from mobile operators.

About Nexperience

Nexperience significantly reduces the complexity and cost of developing,
deploying and maintaining mobile applications and content across devices,
networks and geographies. Founded in 2006, Nexperience’s headquarters are
located in Petach Tivkva, Israel, and the company has service sites in the UK
and the US. Additional sites will be introduced in 2009. For more information
and a free trial please visit http://www.nexperience.com.

Nexperience is a trademark of Nexperience Ltd. All other company and
product names may be trademarks of the companies with which they are
associated.

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