Carmel Ventures

Netanya, Israel ג€“ May 30, 2007: Unipier, pioneer of Intelligent Policy Management, announced today that it will implement its policy-based management system at Telefֳ³nica O2 Czech Republic, for enhancing the management, presentation, and entire service delivery aspects of the companyג€™s O2 Active portal.

Unipier will deploy a variety of solution modules to support the various service delivery needs by Telefֳ³nica O2, including flexible premium charging and content access control tools, advanced promotions and service recommendations for increasing service offering exposure and usage along with targeted contextual mobile advertising capabilities for new revenue opportunities. Furthermore, Unipier will provide Telefֳ³nica O2 Czech Republic with a complete portal management system for the portal creation, service presentation and ongoing management of all aspects of the O2 Active portal.

The solution is based on Unipierג€™s Intelligent Policy Manager system which offers a context-aware policy creation environment for the real-time definition and management of any service delivery business logic and policy requirements. It allows Telefֳ³nica O2 to offer a variety of new services and ensure a high level of user experience and interaction across all mobile services and service access channels, while fully implementing the new presentation guidelines of the new O2 Active portal.

ג€œTelefֳ³nica O2 seeks to continue its lead within the Czech market in providing innovative service to its customers,ג€ said Stanislav Kֵ¯ra, Chief Strategy and Product Development Officer at Telefֳ³nica O2 Czech Republic and adds ג€œThanks to Unipier, we may better address our customersג€™ needs with targeted service bundling, promotions and advertising capabilities, rapidly introduce new premium services to the market and easily update current ones while maintaining a high level of customer satisfaction across any service and channel.ג€

ג€œWe are very proud to implement our unique Intelligent Policy Manger and its various service modules within an innovative mobile operator such as Telefֳ³nica O2 in the Czech Republic,ג€ said Gabby Levy, CEO of Unipier. ג€œUsing our system, we have extensively increased Telefonica O2ג€™s capabilities to implement any of their service needs in a very short time, while introducing highly targeted service initiatives such as flexible content bundles, promotions and contextual mobile advertising.ג€

About Telefֳ³nica O2 Czech Republic

Telefֳ³nica O2 Czech Republic, a.s., is the first integrated operator in the Czech Republic formed on 1 July 2006 by the merger of the leading fixed line operator, ִŒESKֳ TELECOM, a.s., and the strongest mobile operator, Eurotel Praha, spol. s r.o., into a single telecommunications organization. The organization is now operating nearly eight million lines, both fixed and mobile, making it one of the worldג€™s leading providers of fully converged services.

Telefֳ³nica O2 Czech Republic offers the most comprehensive portfolio of voice and data services in this country. A special attention is paid to the exploitation of the growth potential, in particular the data and Internet business. Telefֳ³nica O2 Czech Republic operates the largest fixed and mobile network including a unique 3rd generation network, CDMA (for data) and UMTS, enabling the transport of voice, data and video. Furthermore, Telefֳ³nica O2 Czech Republic offers the largest network of WiFi hotspots in the country.

Unipier, a pioneer of Intelligent Policy Management, offers service delivery products and solutions that empower mobile operators to rapidly create, integrate, deliver and control a wide range of compelling services, across next-generation service delivery architectures.

Unipierג€™s Intelligent Policy Manager serves as a flexible modeling environment and a business decision point for every service event and process. It allows a cost-efficient implementation of service business logic and policies in domains such as parental control, promotions and bundling, mobile advertising, loyalty plans and cross-selling.  Unipier solutions empower leading mobile operators, such as Telefonica, Wind, O2 CZ, Vodafone Italy, UMC, Cellcom and Orange Israel. For more info, visit www.unipier.com

MARTIN ֵ½ABKA
Spokesperson
Tel: + 420 271 463 359
Fax: +420 271 469 896
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Ofir Azury,

Director of Marketing                                                                               

Tel: +972 9 8920888