Former SVP of Digital Operations of The New York Times
Martin Nisenholtz retired from The New York Times Company in January 2012 after almost 17 years with the organization. In February 2005, Mr. Nisenholtz was named corporate senior vice president, digital operations for The New York Times Company, responsible for the strategy development, operations and management of The New York Times Company’s digital properties.
Mr. Nisenholtz was chief executive officer of New York Times Digital from 1999 to 2005. Previously, he was president of The New York Times Electronic Media Company from 1995 to 1999. In that role, he was the founding leader at NYTimes.com.
Prior to joining the Times Company, Mr. Nisenholtz was director of content strategy for Ameritech Corporation, where he was responsible for guiding development of new video programming opportunities and interactive information and advertising services. From 1983 to 1994, Mr. Nisenholtz worked at The Ogilvy Group, where he was a senior vice president and member of the operating committee at Ogilvy & Mather Direct. In 1983 he founded the Interactive Marketing Group (IMG), the first full service unit at a major U.S. advertising agency devoted specifically to interactive communication.
Mr. Nisenholtz began his career in 1979 as an assistant professor and research scientist at New York University, where he participated on the founding faculty of the Interactive Telecommunications Program and worked on pioneering interactive media efforts in the areas of education, healthcare and public information.
Mr. Nisenholtz is an active leader in the advertising and publishing industry and participates in the following organizations:
- Founder and Executive Committee Member, Online Publishers Association (OPA)
- Board Member, Interactive Advertising Bureau (IAB)
- Board Member, Center for Communication
Mr. Nisenholtz is a Director of Yellow Media Inc., a publicly traded Canadian company. He also serves on the board of Exelate, a privately hold data and analytics company based in New York.
Mr. Nisenholtz received a bachelor’s degree in psychology from the University of Pennsylvania and a master’s degree from the University of Pennsylvania Annenberg School of Communication.