Global CEO Y&R Advertising (part of WPP Group)
An insatiable quest for originality, the power to see solutions and opportunities differently, and an astute grasp of what drives local consumers in a global marketplace, make David Sable one of advertising's most innovative thinkers.
David has now returned to Y&R, which remains the largest division of Young & Rubicam Brands and one of the most iconic agency brands in the world. He was named to the post on February 9, 2011.
Previously, he was Wunderman's Chief Operating Officer, a role he assumed in January 2006. David was charged with managing the world's largest global marketing services network and overseeing its operational infrastructure to deliver service excellence and growth.
An evangelist of relationship marketing, David is more passionate than ever about its future, especially as the Internet, wireless, blue tooth and emerging technologies present boundless possibilities to reach (and listen to) consumers anywhere in the world. Having served in high-profile positions in advertising, direct marketing and public relations' global clients as diverse as Microsoft, Citibank, Kraft, Hewlett Packard, IBM, Colgate-Palmolive, Bausch and Lomb and the United States Postal Service, among others, count on David's strategic insight and ability to connect talent across marketing disciplines and geographies.
Since joining Wunderman in 2000, David has touched every part of business with enormous success. In recognition, he was appointed vice chairman in 2003. He was the principle architect of the agency's transition to Microsoft in 2004. In three months, David ensured a smooth ramp-up of the global account team for Microsoft, while managing the migration of the IBM business to a new agency. David fosters a climate of confidence and collaboration that galvanizes teams in support of a common goal. As chairman and CEO of Wunderman Europe/Middle East, Africa, he created unity within our diverse European operation. As president and CEO of the New York office, David infused his team with a spirit of innovation that is the very fabric of Wunderman's heritage.
Managing change is at the heart of David's expertise. He led the United States Postal Service through organizational changes in the 1990s, which led to a new messaging platform and assets, including its logo, still in use today. In the 1980s, David spearheaded the first integrated global product launch for Colgate Tartar Control toothpaste, which debuted in 29 countries across all channels and media. Its success set the standard for future product launches at Colgate.
David is a frequent speaker at industry events, including the Cannes Lions International Advertising Festival, Venice Festival of Media, International Post Corporation, Direct Marketing Association, Australian Direct Marketing Association and the Israel Policy Forum, among others. His provocative viewpoints are regularly featured in global marketing press including Advertising Age, Ad Week and Campaign.
Before Wunderman, David was at Y&R/New York as EVP/director, account management. From 1990 to 1994, he directed the Y&R's United States Postal Service account and global portions of Colgate-Palmolive and Bausch & Lomb accounts, among others. Early in his career, David worked for Burson-Marsteller and Cohn & Wolfe, both public relations firms within Young & Rubicam Brands. His PR expertise includes corporate communications, investor relations, crisis communications, promotions and publicity.
As an entrepreneur, David was a founding partner and chief marketing officer of Genesis Direct, which was instrumental in helping the National Hockey League, Major League Baseball, National Basketball Association and National Football League develop innovative direct-to-fan, integrated Internet, brick & mortar, event and catalog-based sports retail businesses across all marketing channels.
David was appointed by the Mayor of the City of New York, Michael R. Bloomberg, to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs. In April 2006, David was named chair of the Mail Industry Task Force for the United States Postal Service and a member of the Independent Mailing Industry CEO Task Force. David is a member of the Executive Board and chairman of the Marketing Committee of the United Jewish Federation's (UJA) New York chapter, one of the largest philanthropies in the country. In 2006, he was the recipient of the UJA's Maxwell (Mac) Dane Award for Humanitarian Excellence. David serves as marketing advisor to a number of charitable organizations and universities and is a Board member of a prominent New York City private school.